Day: April 14, 2018

Igbo businesspeople are often accused of using what is called ‘superior Igbo smartness or sense’ to trick customers into buying substandard goods.  Here is our reaction to that: People should stop labeling Igbo products as substandard out of mischief. At the same time, Igbo traders should use self regulation to up their game to international…… Continue reading Badbelle Versus ‘Sense’ Versus Customer Service